Privacy policy

Merci ("we," "us," "our") operates mercishop.co and the Merci online store. This policy explains what personal data we collect when you visit or buy from us, why we collect it, how we use it, and the rights you have over it under India's Digital Personal Data Protection Act, 2023.

By using our website or placing an order, you agree to the practices described in this policy.

1. Information We Collect

We collect information you give us directly, such as when you create an account, place an order, or contact us:

  • Name, email address, phone number
  • Shipping and billing address
  • Order history and preferences
  • Communications you send us (support emails, comments, reviews)

We also collect information automatically as you use the site:

  • Device and browser information, IP address
  • Pages viewed, time spent, and how you navigated to and around the site
  • Cookies and similar technologies used for cart, checkout, and session functionality, and, where enabled, analytics and advertising tools to understand how visitors use the site

We do not collect or store your full payment card details. Payments are processed through our payment gateway, which handles that information directly under its own security and privacy practices.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders, including shipping and customer support
  • Communicate with you about your order, account, or enquiries
  • Send you marketing communications, where you have opted in, and let you opt out at any time
  • Improve our website, products, and customer experience
  • Detect and prevent fraud or misuse of our platform
  • Meet our legal and tax obligations

3. How We Share Your Information

We share your information only where necessary to run the business:

  • With our e-commerce platform provider (Shopify), which hosts our store and processes transactions on our behalf
  • With our payment gateway, to process payments securely
  • With our courier and logistics partners, to deliver your order
  • With service providers who help us with functions like email or SMS communication, where used
  • Where required by law, regulation, or a valid legal request

We do not sell your personal data to third parties.

4. Data Retention

We retain your personal data for as long as needed to fulfill the purposes described in this policy, including to provide our services, resolve disputes, and comply with our legal and accounting obligations. When data is no longer needed for these purposes, we take steps to delete or anonymize it.

5. Cookies

We use cookies to keep your cart and checkout working, remember your preferences, and, where enabled, to understand how visitors use our site and to show relevant advertising. You can control or disable cookies through your browser settings, though some parts of the site may not work as intended if you do.

6. Your Rights

Under the Digital Personal Data Protection Act, 2023, as a Data Principal you have the right to:

  • Access the personal data we hold about you
  • Correct or update inaccurate or incomplete data
  • Request erasure of your data, subject to our legal retention obligations
  • Withdraw consent for processing that relies on your consent, at any time
  • Nominate another individual to exercise these rights on your behalf in the event of your death or incapacity
  • Register a grievance with us regarding how your data is handled, and escalate to the Data Protection Board of India if unresolved

To exercise any of these rights, contact us using the details in Section 9.

7. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed at children, and we do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided us with personal data, contact us and we will take steps to delete it.

9. Contact Us

For any questions, requests, or concerns about this policy or how we handle your personal data, contact us at:

Merci C-47, Shop 26, II Avenue, Anna Nagar Plaza, Chennai 600040 Email: contact@mercishop.co Phone: +91 94455 48437

10. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised date.

Last updated: [21/09/2026]